An official, mobile-first, multilingual source of truth for Mahyco
products, crop knowledge and farmer guidance — built to be read, trusted and cited by
Google Search and AI search.
A focused add-on to the existing mahyco.com — the structured
knowledge layer.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 01
The Problem
Mahyco's knowledge is online — but others own it
Mahyco has 60+ years of agricultural science, 115+ products across 30 crop species,
and deep institutional knowledge. Yet online, that knowledge is thin, fragmented and increasingly
narrated by third parties.
01
Resellers outrank Mahyco for Mahyco's own products
Searches for flagship hybrids such as MRC 7351 return AgroStar, BigHaat and trade
directories above mahyco.com — and those reseller pages carry more detail (duration,
spacing, pricing, availability) than Mahyco's official pages.
02
Official product pages are brochure-thin
A typical product page carries a handful of feature bullets — no sowing guidance, region
suitability, pest and disease support, FAQs or farmer decision help. Identical metadata
repeats across pages, weakening search performance.
03
AI search has nothing official to cite
Google AI Overviews, ChatGPT and other assistants now answer farmer queries directly.
With no deep official content to draw on, they cite resellers and blogs — Mahyco's voice is
absent from the answers being given about Mahyco's own products.
The consequence: farmers, dealers, journalists and AI systems learn about Mahyco
from intermediaries. This proposal returns that narrative — and the search traffic that comes with
it — to Mahyco.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 02
The Solution
An official Knowledge Hub at mahyco.com/knowledge
A structured, mobile-first, multilingual Knowledge Hub that sits alongside the current
website at mahyco.com/knowledge and becomes Mahyco's single source of truth — every
product a complete reference, every page structured so Google and AI systems can read and cite it.
This is an add-on to the existing mahyco.com. It does not
replace, rebuild or migrate Mahyco's current corporate website.
How the engagement is phased
Phase
What happens
When
1 · Foundation
Build the Knowledge Hub and populate it by migrating Mahyco's existing website content into the new structured system.
60 days
2 · Product pilot
Build 10 flagship products into deep 360° pages and establish the repeatable onboarding loop — the Product Page Standard.
90–120 days
3 · Rollout
Scale the remaining portfolio and languages — built by us, or by Mahyco's own teams on our standard.
Ongoing
4 · Handover
Training, documentation and full operating handover to Mahyco's internal team.
On completion
Guiding principles
Single source of truth — product facts and agronomy live on mahyco.com.
Built for farmers — fast, light pages for budget Android & rural bandwidth.
Built for Google & AI search — clean URLs, structured data, crawlable.
Governed content — every claim reviewed before it goes live.
Multilingual by architecture — engineered for 8 languages from day one.
No disruption — runs as an add-on; the existing site is untouched.
The result. Phase 1 stands the Hub up fast on Mahyco's existing knowledge; Phase 2
proves the depth and the process on ten flagship products; Phases 3–4 scale and hand it over. The
two pages that follow detail Phase 1 and Phase 2.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 03
The Solution · Phase 1
Knowledge Hub Foundation & content migration
Phase 1 builds the Knowledge Hub itself — the platform, the page templates and the
multilingual, search-ready structure — and brings it to life by migrating Mahyco's existing website
content into it. Rather than asking Mahyco to write anything new, we take the information already on
mahyco.com and re-present it inside a clean, structured, mobile-first system.
Mahyco then reviews this migrated content and supplies corrections — two rounds are
included — so that what goes live is accurate and complete. The outcome of Phase 1 is a
working Knowledge Hub, already populated with Mahyco's current knowledge and properly organised for
farmers, Google and AI search.
Phase 1 establishes the foundation and the framework. The deeper agronomic detail —
sowing guidance, best practices, FAQs, region suitability — is added product by product in Phase 2.
What Phase 1 delivers
The Hub platform: a headless CMS with core templates for product, crop guide, FAQ and company-knowledge pages
Migration and restructuring of Mahyco's existing website content into the new system
Multilingual architecture for 6–8 languages; selected pages launched in English, Hindi & Marathi
Clean URLs, structured data, on-site search, dynamic sitemaps and analytics
Served at mahyco.com/knowledge via a single Cloudflare routing rule — no changes to Mahyco's existing site
Two rounds of content corrections by Mahyco's team
Timeline
60 days from receipt of access and brand inputs. No new content writing is
required from Mahyco in Phase 1 — only review and corrections of the migrated material.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 04
The Solution · Phase 2
Top 10 Product Knowledge Pilot & the onboarding loop
Phase 2 is where the Hub goes deep. We take ten flagship products — one from each major
category plus the highest-search cotton hybrids — and build each into a complete 360° reference page,
working hand in hand with Mahyco's marketing, scientific and legal teams.
The lasting value of Phase 2 is not only ten complete product information datasets. It is the repeatable
onboarding loop we establish along the way — a defined process for how product data
flows from Mahyco's teams, through scientific and legal review, into a published, structured page.
Captured as the Product Page Standard, that loop becomes the engine that scales the
rest of the portfolio in Phase 3.
What Phase 2 delivers
Core farmer page for each product: region, duration, soil, season, spacing, seed rate, irrigation & nutrition, pest/disease, best practices, FAQs, related products, videos and downloads
Optional deep-content modules, built as the depth demands: science & developments, commercial & cost–benefit analysis, deep agronomy, citations & notes, growth metrics, farmer self-tests, regional variation of practice, optimisation by farm size, and when & how to reach support
The product onboarding & data-management loop, documented and proven on real products
Structured data and dealer / contact pathways on every product page
Launch-language versions (English, Hindi, Marathi) as agreed
Deliverable: the Product Page Standard — the template and quality benchmark for every future product page
Timeline
90–120 days, dependent on Mahyco's product-data availability and scientific /
legal / language review cycles. This is the collaborative phase — its pace is set by Mahyco's
internal review loops.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 05
The Quote
Investment
Phase
Scope
Timeline
Investment
Phase 1
Knowledge Hub Foundation — platform, CMS, templates, multilingual architecture,
SEO, and migration of existing mahyco.com content (incl. 2 correction rounds)
60 days from inputs
₹3,50,000
Phase 2
Top 10 Product Knowledge Pilot — deep product pages, review workflow,
the onboarding loop + Product Page Standard
90–120 days*
₹4,50,000
Total
Phase 1 + Phase 2 engagement
₹8,00,000 + GST
*Phase 2 timeline depends on Mahyco's product-data availability and scientific / legal / language review cycles.
Phase 3 & 4 — Rollout, retainers & handover (rate card contracted now, used as needed)
Figures below are estimates — finalised per scope at the time.
Item
Unit
Rate (est.)
Additional product page, built to the Phase 2 standard
per product
₹25,000
Additional language rollout for core site (e.g. Telugu, Gujarati, Kannada)
Content + SEO retainer (≈3 product pages/month, monitoring, reporting)
per month
₹60,000–75,000
Technical + SEO support retainer (hosting oversight, fixes, Search Console)
per month
₹30,000–50,000
Phase 4 — handover, documentation & team training (one-time)
on completion
₹50,000–1,00,000
Three ways to scale Phase 3:off-site — we build remotely to the standard (rate card above);
on-site — we embed with your teams for focused sprints (quoted per sprint);
in-house — your team builds on the standard while we support (technical / SEO retainer).
Payment milestones
On engagement signing
₹1,00,000
On completion of Phase 1
₹2,50,000
On confirmation of Phase 2
₹1,00,000
On completion of Phase 2
₹3,50,000
Phase 3 & 4
as per requirement
What's included
Design, build, hosting & maintenance of the Hub on our cloud
Migration of existing content + two correction rounds (Phase 1)
All technical SEO & structured data
Excludes: GST, copy approval where Mahyco does not provide approved text,
stock media licensing, content beyond the stated scope, and team training / handover (Phase 4).
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 06
How It's Built
A modern, low-maintenance implementation
The Hub is built on a modern headless-CMS architecture and hosted on managed cloud
infrastructure by AI Brand Solutions — engineered for speed, search visibility and easy upkeep by
Mahyco's own team.
Headless CMS — a simple admin tool where Mahyco's team fills in content as
structured fields (no coding, no design); the system turns those fields into finished pages.
Mobile-first & lightweight — fast on budget Android phones and rural
bandwidth, where most farmers will read it.
Built for search & AI — clean URLs, structured data (Product, FAQ,
Article), dynamic sitemaps and analytics, so Google and AI systems can read and cite every page.
Multilingual by design — architecture ready for 6–8 Indian languages,
launching in English, Hindi and Marathi.
Managed hosting — runs entirely on our cloud infrastructure; no load or
maintenance burden on Mahyco's existing servers.
Secure & governed — review-before-publish workflow and role-based
access keep every agronomic claim controlled.
The one technical requirement
The Hub runs on our managed cloud and is served under
mahyco.com/knowledge through a single routing rule on Mahyco's existing Cloudflare
setup — no changes to Mahyco's current website, code or servers. (A subfolder, not a subdomain,
is what consolidates Mahyco's domain authority and wins the search and AI-citation advantage.)
We keep the stack deliberately lean so it stays fast, secure and inexpensive to run —
and so Mahyco's team can own it comfortably after handover. A retrieval-based farmer
chatbot over the approved content can be built as a later add-on, not part of this scope.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 07
What We Need From Mahyco
Inputs, access & stage-wise content
The project succeeds as a partnership. Mahyco's inputs are limited but essential — and the
timeline runs from when each is received.
At kickoff — access & ownership
A named project owner with decision authority and a single point of contact
Brand assets (logo, colours, fonts) and the product priority list
Cloudflare / DNS access is not needed at kickoff — we build and demonstrate
the Hub first, and request the single routing rule only when going live at the end of Phase 1.
Content delivery & confirmation — stage by stage
Stage
What Mahyco provides
What Mahyco confirms
Phase 1 Foundation
Company / knowledge text & images for 3–5 seeded pages; brand inputs; Cloudflare / DNS access at go-live only
Final list of 10 priority products; brochures, catalogues, data sheets
Confirmed product list & page outline
Phase 2 · B Per product
Approved claims, images, videos, agronomy data per product
Scientific / agronomy review of each drafted page
Phase 2 · C Sign-off
Legal / regulatory review (esp. Bt / biotech claims); HI & MR language approvals
Marketing approval; each page in staging → publish
Two governing terms. Nothing agronomic, scientific or
regulatory is published without Mahyco's sign-off. Delays in inputs, approvals or reviews
extend timelines accordingly. We ask for feedback within 5 working days per review
cycle.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 08
For Discussion
Open questions for Mahyco
A few decisions are Mahyco's to make and will shape how we build. We'd like to align on
these early.
1
Authorship & attribution
Should Knowledge Hub pages display authorship or origin — for example a
"Reviewed by Mahyco Agronomy" line, named contributors, or "last reviewed" dates — or read purely
as the unattributed Mahyco corporate voice? Visible expert review strengthens trust and search
credibility (E-E-A-T); we recommend at least a review-and-date stamp, but the policy is Mahyco's.
2
External citations in on-site search
Hub pages will reference external sources where it adds credibility. Should the Hub's own
search surface those external citations and linked references too, or stay strictly within
Mahyco-owned content? This sets the boundary of what the Hub points farmers toward, and how
tightly Mahyco controls the surrounding narrative.
3
Internal content & approval workflow
Is there an internal plan for how product content — data, approved claims, images, videos — is
assembled and approved across the scientific, legal and marketing teams? A clear path
(draft → scientific → legal → marketing → publish) with a named owner is the single biggest factor
in keeping Phase 2 on schedule. We're happy to help define it.
4
Editorial voice & reading level
Who is each page written for, and in what register? A farmer-first knowledge base reads best in
plain, simple, action-oriented language — short sentences, local terms, low reading level — while a
corporate / B2B register suits dealers, agronomists and partners. Our recommendation is a
layered voice: a clear, plain-language core that any farmer can act on, with the
technical and commercial depth (science, agronomy, cost–benefit, citations) carried in the optional
modules for expert readers. We'd like to confirm the primary audience and tone so the writing —
and the translations — are pitched correctly from page one.
These are starting points for the walkthrough conversation.
AI Brand Solutions · ConfidentialMahyco Knowledge Hub · 09
Mahyco Private Limited